BRANDING
"Make it simple, but significant" (Don Draper)
Love this part!
This is the part that transfers the theory to actual design...
Combines the comprehensive research and definition of the needs of the business and its customers, as well as the construction of a design language that includes logo design, color palette, font selection, background/design matching, and final product production according to customer requirements.
CREATING A LOGO
A logo is the central part of branding a business. The identity of the business is presented concisely through the logo. This is the first element you usually see and there are only a few seconds to convey the message clearly. Through colors, shape and fonts.
The logo should sharpen an emotion, idea or vision. The complexity of creating a logo is to put all the elements together into one complete piece that accurately conveys everything together and remains in memory.
BRANDING PROJECTS
